Web at Work: Our Process

A successful website or print piece hinges on so much more than mere aesthetics. Careful analysis of the wants and needs of our client, coupled with strategic execution is critical to the delivery of a successful product. Our sequenced methodology matches targeted marketing goals with the best that design can bring to the finished product.

We use 4 major phases within any WebatWork project life cycle: discovery, conceptualization, implementation, and deployment.

These high-level phases all depend on numerous deliverables and milestones to move the project forward. Our seasoned team of project managers is here to help guide you through the process with clarity and ease.

Web Design

At the foundation of effective Web design is a thorough understanding of our clients' needs and vision for their site. We will help you to define the following:

Purpose: What will the site do for your business?
Goals: These will vary depending on the site, but can include increasing visibility of the business, selling products and convey information/educating customers
Target audience: Age, gender, socioeconomic status
Content: You can provide material or we can generate text for you

This will ensure that the finished product showcases your business to maximum effect.

Web Develop

After the initial Web design phase is complete, the process moves to the development phase.

Site map

The site map acts like a road map for the websites. It ensures that content is organized and that the navigation is simple and effective.

Technology

We work closely with clients to make decisions about the appropriate technology for their site. The goal here is to enhance the functionality without distracting the end users.

Delivery

The delivery phase begins with the implementation of the site. When the design is complete, the site is thoroughly tested by our quality assurance team and is uploaded to the Web once we have our client's approval.

Going live however, is not the end of the process. The Web at Work team ensures that the site meets the needs of the customers and performs according to expectation by conducting ongoing testing at specified intervals. Search engine optimization is also an ongoing process that we provide to all of our customers. Through our Web analytics program, site statistics are provided and recommendations for site modification are conveyed to the customer to achieve optimal performance of the site.